ADIDAS PRESS DAY BUILD – SS16

For our second Press Day build at the adidas HQ in London the focus shifted to highlight women’s performance and the release of the new female focused Pure Boost X. All areas; Originals, Perfomance and Womens were updated to be in line with current releases and campaigns.

Included in the build were:
Bespoke 3D Performance display wall
Dissected Ultra Boost unit
‘Kit Room’ shelving and display points for football
ZX Flux display unit
Bespoke metal ‘3 stripe’ Superstar shelving unit
Stan Smith terraced shelving
Hanging Tubular plinths
Stella McCartney product display including; shelving unit, lighting and hanging rails
Large scale wall vinyls throughout

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