Beefeater London Gin
The Outside Collective was commissioned by Havas UK and Beefeater London Gin to produce two large-scale OOH adverts in London and Manchester, both hand-painted by their specialist team of artists.
The artwork was developed and scaled up by The Outside Collective’s in-house team, adapting the current Beefeater London Gin ad campaign designs. The campaign itself went live on the 28th May 2017, with the adverts revealed in two prominent city locations, Brick Lane, East London and The Northern Quarter in Manchester. The use of traditional exterior sign-painting techniques gave the murals a classic quality, whilst the detailed precision employed by the artists produced an impeccable finish.