BWD is a boutique digital production house that creates digital experiences. They approached us to have a refreshed identity. The aim of this project was to gain more revenue for their company and more importantly enhance the opportunity to win more projects.
The solution evolved in the logo reflecting more on digital characteristics – in this case, pixels. A simple connotation, implemented in the logo here, means that clients and professionals get easily grasp who they are and what they do. The pixels that create movement to the ‘B’ is complimented with a clean and clear typeface and the colours were still maintained from its previous design so that not all heritage was entirely lost. Many other branding materials were also redesigned in the process such as business cards, presentation docs, and powerpoint templates.