Carabao ‘Wins. Not wings.’
The Outside Collective were commissioned by creative comms agency W Communications to produce and develop a series of illustrations for Carabao Energy Drink, which celebrated the Premier League title win of their commercial partner, Chelsea Football Club.
The integrated campaign used the slogan ‘Wins. Not Wings’, a take on their competitor Red Bull’s trademark motto. Creatives ran in The Sun, Metro, London Evening Standard, Daily Star, Daily Mirror, The Guardian and The Grocer, as well as 40 digital outdoor sites in 15 UK cities, and brand and partner social channels. It also featured in the official Chelsea FC match-day programme and across digital screens at Stamford Bridge.