Doritos Dragon Egg

To support the launch of the new Doritos Heatburst range, The Outside Collective designed and produced creative media mailers for both Golin/Doritos UK and PepsiCO, Holland.

The creative concept for these mailers was devised in line with Doritos’ brand vision to develop a revolutionary snacking experience ‘For The Bold’. Designed to support their current ‘baby dragon’ TV campaign, as well as the #HEATWILLCOME digital advertising campaign across Facebook, YouTube, Twitter and Instagram.
The Outside Collective produced 150 Doritos Heatburst media kits comprising of bespoke, hand-painted ‘dragon eggs’, crafted from jesmonite and sealed around the product. The eggs were nestled inside branded gift-boxes containing a thermochromic information card, which when heated, revealed an instruction to smash open the eggs to access the product inside.

SHARE

Pin on PinterestShare on Facebook
Instagram Facebook Email Twitter

TWITTER FEED

Oh go on then... #Pizza #Bum #feedme #ass
The Outside Collective Ltd / Company no.07711386 / VAT Reg no. 125 0270 58 / T. +44 (0)20 3095 9737 / © All Rights Reservered 2014