Doritos Dragon Egg
To support the launch of the new Doritos Heatburst range, The Outside Collective designed and produced creative media mailers for both Golin/Doritos UK and PepsiCO, Holland.
The creative concept for these mailers was devised in line with Doritos’ brand vision to develop a revolutionary snacking experience ‘For The Bold’. Designed to support their current ‘baby dragon’ TV campaign, as well as the #HEATWILLCOME digital advertising campaign across Facebook, YouTube, Twitter and Instagram.
The Outside Collective produced 150 Doritos Heatburst media kits comprising of bespoke, hand-painted ‘dragon eggs’, crafted from jesmonite and sealed around the product. The eggs were nestled inside branded gift-boxes containing a thermochromic information card, which when heated, revealed an instruction to smash open the eggs to access the product inside.