JOHNNIE & GINGER
MAILER

For the Johnnie & Ginger campaign we created a bespoke mailer kit that encourages recipients to make their own ginger-infused drinks and share the results via social media with the hashtag #johnnieandginger

Contained in the pack were the following:
• Four different gingers to create the various drinks
• A bottle of Johnnie Walker Red Label
• Fine ginger grater
• Yeast Sachet
• Printed information booklet
• Glass bottle to contain the final drink

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